It’s no secret that you need a solid online presence to succeed in business. However, many business owners are still hesitant to invest in traditional marketing techniques like SEO and advertising. Even with platforms like F95zoneus sharing blogs relating to effective conventional marketing methods, some enterprises choose to avoid them. They believe that these methods are no longer effective and are a waste of time and money.
To prove that traditional techniques are still worth the effort, below are some things to note.
SEO Is More Important Than Ever
In the past few years, there has been a lot of talk about how SEO is no longer relevant and how it’s not worth the effort to invest in it. However, this couldn’t be further from the truth. SEO is more important than ever and should be a crucial part of your marketing strategy.
A study conducted by BrightEdge showed that SEO drives 51% of all website traffic. It means that if you’re not investing in SEO, you’re missing out on many potential customers. Also, SEO is one of the most cost-effective marketing techniques. It’s estimated that for every amount spent on SEO, businesses earn $100 in return. It is a much better ROI than most other marketing techniques.
Advertising Is Not Dead
Despite what some people may think, advertising is not dead. It’s still one of the most effective marketing techniques out there. A study by Nielsen showed that TV advertising is still the most effective way to reach consumers. It is followed by online video, search engine marketing, and Facebook ads.
Traditional Marketing Techniques Are More Effective Than Digital Marketing
While digital marketing is essential, traditional marketing techniques are more effective. A study by the CMO Council showed that 85% of respondents believe that traditional marketing techniques like SEO and advertising are more effective than digital marketing tactics.
Traditional Marketing Is More Cost-Effective
Traditional marketing techniques are not only more effective, but they’re also more cost-effective. A study by the Association of National Advertisers showed that conventional marketing techniques like SEO and advertising have a lower cost per lead than digital marketing tactics.
As you can see, traditional marketing techniques are still worth the effort. If you’re not investing in SEO or advertising, you’re missing out on a lot of potential customers. SEO is one of the most critical marketing techniques for driving website traffic and should be a key part of your marketing strategy. Hopefully, this article has convinced you to try SEO and advertising.
