Almost 4 billion Google searches are made every day. SEO stands for Search Engine Optimization. It is the practice of using search engines to market your business and get your brand in front of the billions of people who are surfing online every day, and taking advantage of the target market potentials that uses search engines without paying for ads. What sets SEO and digital marketing apart is that SEO is about placing yourself in front of people’s questions and offering a solution, while the later people see your ads as they scroll through hundreds of other photos of friends. You may catch their attention, but you might. Since we are now in a digital world and people spend their time on internet surfing. It is now the easiest way to reach out to your customers and connect with them. Marketing professionals use the right keywords to provide them what they are looking for.

Fast Exposure to Your Target Audience

Exposure is an essential factor for a business to be recognized. Upon watching the product featured on a different website, customers may want to know more about that product. It may be done through emails, plugins, creating sites, blogs, or video blogging. These features increase the chances of leads converting to customers.

It Is Cheaper Than Traditional Marketing

Starting a business requires a lot of investments and risks. And in every company, marketing is a crucial factor in achieving the return of investment. Traditional marketing requires more money, and it does not give any guarantee that people will buy your product. With digital marketing, you only need a computer and the internet. The rest will be your effort to create your branding and how to reach your target audience by putting up the right keywords.

Here is the negative impact of digital marketing.

Both consumers and businesspeople can lead to media fatigue. Consumers will feel bombarded by a lot of information they read online. That results in most of them choose whatever that is on top of the list. Same with the business people, they are stress with sending emails to get leads.

Digital media can devolve into a damage-control operation. Complaints are the most destructive issues that small business owners have to go through. In SEO, whatever they search will just appear on their engine, customers are prone to scammers, spammers, trolls, and worst is the reviewers. It can be overwhelming on the part of the business owners to deal with this because most people rely on the internet from the review and feedback from the product. Nowadays, people believe whatever is posted on the internet, and it can spread like wildfire. And before you know it, it is too late for damage control. You have to carefully consider what platforms will work for you.