Search engine optimization is currently considered to be among the most efficient and cost-effective online marketing strategy. Individuals who are new to digital marketing may view it as a new concept though it has been around for quite some time. SEO has been evolving with time, with new practices coming up frequently. For that reason, even people with experience in the field might have a variety of questions regarding SEO. Below are some of the frequently asked questions about SEO in 2019.

What Is SEO?

SEO is an acronym that stands for search engine optimization. It can be defined as a digital marketing strategy that focuses on improving the visibility of a website on the results pages of search engines such as Google. The goal of SEO is to increase the organic traffic to a website from clicks on the search results. The higher a site ranks on the result pages, the more likely it is to get clicks. SEO thus aims to improve the ranking on the result pages of search engines.

How Long Does It Take for SEO Benefits to Be Seen?

There is no accurate answer as to the amount of time it will take for you to see the benefits of SEO. What you should note is that it might take a considerably long time before you can see improvements in the rankings. Among the main reasons for that is high competition. The rankings will also increase gradually, so you should not expect to get to the top ranking overnight. You need to practice patience and consistency when dealing with SEO.

What Are the Most Important Factors for Google Ranking?

There are many factors taken into account by Google algorithm when ranking sites. Some of the factors are not public information, which means that it is not possible to know all of them. Among the known ones, the four main factors are keywords, content, domain, and location. The SEO company that you hire will have some tried and proven strategies that incorporate all the critical factors.

What Is On-Page SEO?

ON-page SEO can be defined as any action that is taken directly on the website itself to improve performance. It includes using optimized content, ensuring the site can be crawled and indexed, using internal links, increasing the loading speed, and optimizing for mobile, among many other things. On-page optimization is an essential part of search engine optimization, just as off-page optimization is.